Google’s Core Updates can significantly impact a website’s traffic and search engine ranking positions (SERPs). With the release of each update, a website’s visibility will be affected. While it is impossible to predict the exact changes that will be made with each update, there are some steps you can take to prepare for them.
In this post, we will discuss how to prepare for Google Core Updates, restore traffic, and find growth points after a core update.
Keep your website up-to-date and in good health
One of the most important things you can do to prepare for a core update is to keep your website up-to-date and healthy. It means regularly checking for broken links, ensuring your site is mobile-friendly, and using HTTPS. Additionally, keeping your website’s content fresh and updated is critical for maintaining a good standing with Google.
Perform an SEO audit.
Performing an SEO audit is an excellent way to identify areas that may be affected by a core update. During an SEO audit, you can identify areas of your site that need improvement and create a plan for optimizing them. It may include updating meta descriptions and title tags, improving site speed, and fixing broken links.
Monitor your website’s traffic and rankings.
Monitoring your website’s traffic and rankings is critical for understanding your site’s performance. You can use tools like Google Analytics and Search Console to monitor your site’s traffic, ranking positions, and overall health. This information can help you identify any changes that may have occurred after a core update.
Restoring Traffic and Finding Growth Points
Analyze the core update impact on your site
The first step in restoring traffic and finding growth points after a core update is to analyze the update’s impact on your site. You can use Google Analytics and Search Console to see how your traffic and rankings have been affected. Look for areas with a significant decline in traffic or ranking positions.
Address any technical issues.
Addressing any technical issues on your site can help restore traffic and improve your site’s ranking positions. It may include fixing broken links, improving site speed, and ensuring your site is mobile-friendly. Addressing technical issues can improve your site’s overall health and increase its visibility in search results.
Focus on high-quality content.
High-quality content is critical for maintaining a good standing with Google. After a core update, it’s essential to create and publish high-quality content relevant to your audience. It may include creating blog posts, videos, or infographics that provide value to your readers.
Build high-quality backlinks
Building high-quality backlinks to your site can also help restore traffic and improve your site’s ranking positions. Focus on building backlinks from reputable sources relevant to your industry or niche. It may include guest posting on relevant blogs, creating shareable content, and leveraging social media to promote your content.
Conclusion
Preparing for Google Core Updates, restoring traffic, and finding growth points can be challenging. Still, by taking the steps outlined in this post, you can improve your site’s overall health and visibility in search results. Focusing on high-quality content and building high-quality backlinks can restore traffic and improve your site’s ranking positions over time. Remember to keep your site up-to-date, perform regular SEO audits, and monitor traffic and ranking positions.